NIKE

PRINT MAGAZINE

 

Gold, Pencil, One Show

 

"How much longer, you think, can Nike go on capturing the essence of sport, especially now that, for all intents and purposes, it's a fashion brand. Also, maintaining the facade of a genuine sports brand when you're involved in about every sport going must take some doing.
This ad works because it talks absolutely to the fanatical runner."

 

JOHN HEGARTY

Group Chairman and Global Creative Director

Bartle Bogle Hegarty

 

 

 

 

 

 

 

 

 

 

 

 

The One Show

Gold (Single) - Newspaper
Silver (Single) - Magazine

 

Cannes Lions

Gold Press Lions (Single)​

 

Communication Arts Magazine

Accepted