Feel At Home, Anywhere in ASEAN.
CIMB needed a vibrantly diverse campaign to reinforce their position as ASEAN’s favourite bank. And what they mean by being “ASEAN FOR YOU”. So we built birdhouses, hunted for doors from 10 different ASEAN countries and created a fun, colourful campaign of billboards and posters to bring the idea of “Feel At Home, Anywhere in ASEAN” to life.
ASEAN FOR YOU
PRINT / OOH