In Singapore, the idea of an electric vehicle is a very new one. Research told us the biggest hurdle was convenience. Mostly, people not knowing where the public charging stations were located.
To target consumers that regularly passed public charging points on their morning commute, we used geo-fencing mobile data technology to show them just how many public stations they passed daily. From their they could click through to the IONIQ Electric Microsite.
Geo-fencing with Axiata let
Hyundai reach drivers who
drove past stations daily.