Navigating the City, Whatever Comes Your Way.

We created an integrated campaign to celebrate independent drivers in the city, encouraging them to go their own way, to take on all their urban adventures in the Subaru XV. The campaign kicks off with a TV spot which entertained and drove our consumers to web banners, and a microsite that got them participating in a GPS Art Competition. 


To jazz up the test drive at the Subaru showroom, the Subaru XV is fitted with a GPS device which maps out every driver’s journey into a cool, personalised GPS art, which they can take home as a keepsake.