TNT

Singapore-Japan

Running Stopwatch

To launch TNT's new Singapore-Tokyo parcel service, we identified Tokyo-based office managers and sent them a TNT edm in the morning stating that a package was en route from Singapore with their name on it.

We sent tracking updates when the parcel arrived in Tokyo until the parcel was delivered to their office. Inside the package was a running stopwatch which was started in Singapore. The stopwatch was always well under seven hours.